The Journal

September is the real new year for most business owners. Here's how to tell whether your brand has kept pace with your business, and what to do if it hasn't.

When GOV.UK spent £500k to "move a dot", most people missed the point. Here is why a brand is far more than a logo, and what you are really paying for.

AI is a brilliant tool, but it can't understand your business the way a person can. Here's why thoughtful, human-led branding matters more than ever.

You've probably clicked through to this page for one reason. You want to know who's behind the business before you trust them with yours. Completely fair. I'd want the same. So, hello. I'm Kirsty, the brand and website designer behind Make The Story, a small studio based in Harrogate, North Yorkshire. I help established, founder-led businesses whose brand has quietly fallen behind everything they've become. If that last bit sounds oddly specific, it's because it happens all t

Wondering when to rebrand your business? Here's how to tell if your brand has fallen behind your growth, and what to do about it. Honest, practical advice.

There's a moment a lot of business owners reach where something about their brand starts to feel off. Maybe you catch yourself apologising for your website before you send the link. Maybe the logo still works, but it no longer feels like you. Or maybe you can't quite name it, only that the business has moved on and the brand hasn't kept up. When that happens, the question I hear most is: do I need a full rebrand, or just a refresh? It's a fair question, and the answer matters

Wondering if your brand still reflects your business? Here are five honest signs it's time to rebrand, from a brand and website studio in Yorkshire working with clients across Harrogate, York, Leeds and the UK.

A logo is not a brand. Here's what branding really involves, and why the difference matters for service-based businesses. From a brand and website studio in Yorkshire working with clients UK-wide.

Looking for a brand and website designer in Harrogate, York or Leeds? Here's how to choose the right creative partner for your business, what to look for and the questions worth asking.