Branding
Robert Bratley
A full rebrand for a master cabinetmaker, so the brand finally tells the story behind the craft.
Services
Sector
Year
Brand identity, website, social media templates, lookbook design
Bespoke cabinetry
2026
Chapter One
Where the story began
Robert Bratley is a Harrogate cabinetmaker with over twenty years of experience, crafting bespoke kitchens, wardrobes and fitted furniture of real quality. But his brand didn't do him justice. He'd put a logo together himself, and while the work was exceptional, the brand around it didn't tell his story or reflect the care that goes into every piece. For a maker whose whole appeal is craftsmanship and considered design, that was quietly costing him: the brand simply didn't look like the work.
Chapter Two
What we uncovered
The thing that makes Robert different is exactly what wasn't coming across, the thought, the care and the craft behind every project, which is precisely why people choose to work with him. So this rebrand was never about decoration. It was about telling that story clearly. The brand needed to feel as considered, calm and beautifully made as the cabinetry itself, so that from the very first glance, people understand the level of care they're getting.
The Outcome
A brand as carefully made as the furniture itself, so the right clients recognise the quality before they've even made contact. It gives Robert a presence that finally matches his craft, and the confidence to pursue the commissions he really wants.
Chapter Three
The next chapter
I created a complete new brand for Robert: a refined new logo, a full website that lets the work breathe and tells his story properly, a set of social media templates to keep everything consistent, and beautifully designed PDF lookbooks to share with prospective clients. It all works together now as one considered brand, with the tools for Robert to keep it consistent going forward. His brand finally looks and feels like the craftsmanship behind it, and helps the right clients see exactly why they should choose him.
