Branding
Multiplex
Bringing a respected engineering name up to date, without losing what made it recognisable.
Services
Sector
Year
Brand refresh, logo artwork, brand guidelines, website, social media templates
Engineering
2023
Chapter One
Where the story began
Multiplex is a family-run business that's been trusted in its field for decades. They came to me with a logo they already had and were fond of, but it had started to show its age, and there wasn't a clean, properly built version of it to work from. The wider brand had drifted out of date too: the look, the website and the social media no longer reflected how established and capable the business really is. They didn't want to tear everything up and start again. They wanted to bring it all up to date and finally pull it together.
Chapter Two
What we uncovered
The logo they loved was worth keeping, so this was about evolution, not reinvention. The smart move was to respect the recognition and trust already built into the brand, and to create a considered, consistent identity around it rather than replace it. So we began by redrawing and properly rebuilding the logo as crisp vector artwork, then used that as the anchor for a refreshed, unified look that finally matches the company's standing in its industry.
The Outcome
A respected engineering name brought right up to date, without losing an ounce of the recognition it had spent decades building. Multiplex now looks as established and capable as it truly is: joined up, modern, and still unmistakably itself.
Chapter Three
The next chapter
I brought everything together into one clear, modern brand. That meant clean vector versions of the logo, a unified brand guidelines document so everything stays consistent wherever it appears, a new website that reflects the quality and reach of the business, and a set of polished social media templates the team can use with confidence. Multiplex now looks as established and capable as it truly is: joined up, up to date and ready for what's next.
