Branding
Cerca Biotech
Bringing a pioneering diagnostics company together under one confident, unified brand.
Services
Sector
Year
Brand identity system, logo design, brand guidelines, website
Medical diagnostics
2024
Chapter One
Where the story began
Cerca Biotech is a German diagnostics company doing important work in oncology and women's health. They already had a Cerca Biotech logo they were happy with and wanted to keep, but as their range of products grew, the brand had started to feel disconnected. Each product looked like its own separate thing, with nothing holding it all together as one company. They needed someone to bring it into line: to take what they had and shape it into a single, coherent brand, supported by clear guidelines and a new website.
Chapter Two
What we uncovered
In diagnostics, credibility is everything, and a fragmented brand quietly chips away at it. The realisation was that Cerca didn't need reinventing, it needed unifying. The logo they already had carried a strong, distinctive mark at its heart, so rather than start from scratch, the answer was to build a whole system around it: one recognisable identity that could flex across the parent company and every product, each in its own colour but unmistakably part of the same family.
The Outcome
A scattered range of products pulled together into one coherent brand, so everything now reads as part of the same trusted family. In diagnostics that consistency is credibility, and it gives Cerca room to keep growing without the brand coming apart again.
Chapter Three
The next chapter
I brought the whole brand together into one clear system. The distinctive Cerca mark became the thread running through everything, the Cerca Biotech parent brand, MammaTyper, and a brand new logo I created for CercaTest Red, each sharing the same form in its own colour. I set it all down in a full brand guidelines document covering logos, typography and colour, so everything stays consistent across packaging, print and web, then designed a new website to present it with the clarity and authority the science deserves. Cerca now has one joined-up, credible brand, ready to grow.
